UBER · News · 20260910N

Autonomous Vehicle Strategy

Uber Technologies, Inc · 2026-09-10 · Importance 23 · Surprise 24

Uber reiterated a strategy focused on expanding on-demand transportation and delivery, increasing cross-platform membership engagement, entering less densely populated markets, and investing in autonomous-vehicle infrastructure. CEO Dara Khosrowshahi highlighted autonomous-vehicle scale as part of the company’s longer-term growth approach. Uber One membership was reported at more than 50 million members, supporting the platform’s cross-service strategy.

Key facts

• Uber is investing in autonomous-vehicle infrastructure as part of its strategy, CEO Dara Khosrowshahi said. source
• Uber is targeting less densely populated (sparse) markets as part of its strategy, CEO Dara Khosrowshahi said. source