UBER · News · 20260921N
Competition and Autonomous Vehicles
Uber Technologies, Inc · 2026-09-21 · Importance 25 · Surprise 32 · In source text
Autonomous vehicle competition is identified as the main strategic theme for the ridesharing sector. Bank of America expects Uber to retain approximately 73% of the U.S. mobility market through 2028, compared with 76% currently. Waymo, Tesla, and Zoox are cited as the principal competitors, implying modest projected market-share erosion rather than a major displacement of Uber’s platform.
Key facts
- BofA expects Uber to retain about 73% of the US mobility market through 2028, compared with 76% currently. source
- 24/7 Wall St.'s report states Lucid has robotaxi deals with Uber. source
- Jason Calacanis suggested Apple should consider acquiring Uber as one of ten named companies. source
- Bank of America has maintained its 'buy' rating and $101 price target on Uber Technologies Inc. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | negative | contingent | — | BofA expects Uber to retain about 73% of the US mobility market through 2028, compared with 76% currently. |
| revenue | positive | contingent | — | 24/7 Wall St.'s report states Lucid has robotaxi deals with Uber. |