VZ · News · 20260910N

Pricing and Promotions

VERIZON COMMUNICATIONS INC · 2026-09-10 · Importance 10 · Surprise 6

Verizon is participating in initial carrier promotions for Apple’s $1,999 foldable iPhone Duo. The promotions are intended to reduce the upfront cost of the premium device for wireless customers. Analysts cited in the report said the major U.S. carriers, including Verizon, had not yet entered a broader price war.

Key facts

• Verizon is shifting away from subsidized handset promotions, which is structurally improving margins. source
• MarketWatch reported that wireless carriers, including Verizon, are rolling out their initial iPhone promotions but analysts say there's no price war just yet. source