VZ · News · 20260911N

Pricing and Promotions

VERIZON COMMUNICATIONS INC · 2026-09-11 · Importance 17 · Surprise 24

Verizon is promoting the iPhone 18 Pro to new switchers without requiring a trade-in. Its Simplicity plan offers annual upgrades to the latest iPhone, while the offer also includes Apple Watch Series 12, Apple Watch Ultra 4, AirPods 5, and the foldable iPhone Duo. Verizon is emphasizing loyalty benefits including no activation or upgrade fees and Verizon Dollars cash back, indicating a bundled-device and retention strategy.

Key facts

• Verizon's Simplicity plan offers the option to upgrade to the latest iPhone every year. source
• Verizon's loyalty program includes no activation or upgrade fees and Verizon Dollars cash back. source
• Verizon customers can also get the Apple Watch Series 12, Apple Watch Ultra 4, AirPods 5, and the new foldable iPhone Duo. source
• Verizon is offering the new iPhone 18 Pro with no trade-in required. source