WBD · 8-K · 20260806PR000072

Geographic Market Commentary

Warner Bros. Discovery, Inc. · 2026-08-06 · Importance 60 · Surprise 40

Warner Bros. Discovery continued the global expansion of HBO Max through new distribution deals and growth in existing markets. Streaming distribution revenue increased 11% ex-FX to $2.689 billion in the second quarter of 2026, while total Streaming revenue increased 10% ex-FX to $3.079 billion. The expansion increased international content costs and marketing spending, with higher international content costs supporting HBO Max launches and higher marketing costs tied to those launches.