WBD · 8-K · 20260806PR000072

Linear TV Demand Declines

Warner Bros. Discovery, Inc. · 2026-08-06 · Importance 53 · Surprise 48

Global Linear Networks distribution revenue decreased 9% ex-FX, primarily because domestic linear pay TV subscribers declined 10%. A 1% increase in domestic affiliate rates only partially offset the subscriber losses. Advertising revenue declined 27% ex-FX as domestic audience declined 17%, with the absence of the NBA negatively affecting the year-over-year advertising growth rate by 20% ex-FX.

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