WBD · 8-K · 20260806PR000072

Streaming Advertising Demand

Warner Bros. Discovery, Inc. · 2026-08-06 · Importance 25 · Surprise 32

Streaming advertising revenue increased 8% ex-FX, primarily because of growth in global ad-lite subscribers. The absence of the NBA in the current year reduced the streaming advertising year-over-year growth rate by 16% ex-FX. Ad-lite subscriber growth therefore more than offset the loss of NBA-related advertising comparisons.

Key facts

• The absence of the NBA negatively impacted streaming year-over-year growth rate by 16% ex-FX. source
• Streaming advertising revenue increased 8% ex-FX. source