WBD · 10-Q · 2026Q2 · Full report

Competition and Pricing Pressure

Warner Bros. Discovery, Inc. · 2026-08-06 · Importance 18 · Surprise 24

The market is experiencing increased competition for advertising expenditures as digital advertising inventory expands. This pressure affects both traditional linear networks and ad-supported tiers within streaming services. The trend is occurring alongside continued linear subscriber declines and softness in the U.S. linear advertising market. WBD’s streaming advertising growth from global ad-lite subscribers partially contrasts with the broader pressure on linear advertising.