WMT · News · 20260815N

Walmart Connect CTV Expansion

Walmart Inc. · 2026-08-15 · Importance 28 · Surprise 42

Magnite is partnering with Walmart to expand programmatic access to Walmart’s connected-TV advertising inventory. The partnership is part of Magnite’s broader CTV strategy, alongside its relationship with Samsung, and includes development of AI-driven advertising tools. The Walmart opportunity had not yet contributed revenue as of the report, but Magnite expects future growth from the platform relationship.