WMT · News · 20260909N

Advertising Platform Expansion

Walmart Inc. · 2026-09-09 · Importance 34 · Surprise 42

Walmart Connect is expanding beyond traditional retail media with self-service advertising tools and broader connected-TV capabilities. The strategy includes pursuing advertising opportunities both inside and outside Walmart’s shopping ecosystem. Walmart Connect U.S. General Manager Ryan Mayward discussed the initiatives at the Goldman Sachs Communacopia + Technology Conference on September 9, 2026.

Key facts

• Walmart is expanding its advertising business beyond traditional retail media by building self-service tools and pursuing more advertising opportunities both inside and outside its shopping ecosystem, Walmart Connect U.S. General Manager Ryan Mayward said at the Goldman Sachs Communacopia + Technology Conference. source