WMT · News · 20260909N

Walmart Connect CTV Expansion

Walmart Inc. · 2026-09-09 · Importance 34 · Surprise 42

Walmart is expanding Walmart Connect beyond traditional retail media by developing self-service advertising tools and broadening its connected-TV capabilities. The company is also pursuing advertising opportunities both inside and outside its shopping ecosystem. Walmart Connect U.S. General Manager Ryan Mayward discussed the strategy at the Goldman Sachs Communacopia + Technology Conference, indicating a broader omnichannel advertising platform for suppliers and other advertisers.

Key facts

• Walmart is broadening its connected-TV (CTV) capabilities as part of efforts to build a bigger ad business, Ryan Mayward said at the Goldman Sachs Communacopia + Technology Conference. source