WMT · News · 20260911N

Advertising Platform Expansion

Walmart Inc. · 2026-09-11 · Importance 34 · Surprise 42

Walmart Connect is expanding beyond traditional retail media into connected-TV advertising and opportunities outside Walmart’s shopping ecosystem. The company is building self-service advertising tools to broaden advertiser access and simplify campaign management. Walmart Connect U.S. General Manager Ryan Mayward described the initiatives at the Goldman Sachs Communacopia + Technology Conference on September 11, 2026.

Key facts

• Walmart is building self-service tools as it expands its advertising business beyond traditional retail media. source
• Walmart is pursuing more advertising opportunities both inside and outside its shopping ecosystem. source