WMT · News · 20260911N

Walmart Connect CTV Expansion

Walmart Inc. · 2026-09-11 · Importance 34 · Surprise 42

Walmart is expanding Walmart Connect beyond traditional retail media through self-service advertising tools and broader connected-TV capabilities. The company is also pursuing advertising opportunities both inside and outside its shopping ecosystem. The strategy is intended to increase advertiser access and expand Walmart’s retail media reach across digital and CTV channels.

Key facts