WMT · News · 20260914N

Macroeconomic Consumer Pressure

Walmart Inc. · 2026-09-14 · Importance 20 · Surprise 24

Numerator found that Kroger and its associated brands lost more than $12 billion in consumer packaged-goods spending to Amazon, Walmart, and Costco during the past year. Lower-income households became more cautious, made fewer store trips, and shifted spending toward those competitors. Kroger lowered its full-year outlook amid continued consumer-spending pressure, indicating a potentially favorable share environment for Walmart’s value-oriented model.