WMT · News · 20260917N
Exclusive Product Distribution
Walmart Inc. · 2026-09-17 · Importance 34 · Surprise 42 · In source text
Kraft Heinz is launching a limited-edition, refillable 24-fluid-ounce Capri Sun “Big Pouch” exclusively on Walmart.com. The product will be priced at $6 and become available on September 21. Kraft Heinz will use customer feedback to determine whether the larger format becomes a permanent product, creating an exclusive assortment and potential incremental traffic opportunity for Walmart’s e-commerce channel.
Key facts
- The pouch will be sold exclusively on Walmart.com starting September 21st for $6. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | probable | — | The pouch will be sold exclusively on Walmart.com starting September 21st for $6. |