WMT · News · 20260929N

Everyday Low Price Strategy

Walmart Inc. · 2026-09-29 · Importance 10 · Surprise 6

Walmart CEO John Furner said the retailer does not use personal information, income, or shopping history to set individual prices. Walmart is reiterating consistent pricing under its everyday low price strategy while using digital shelf labels and AI for efficiency and service rather than personalized pricing. Competitive pressure is increasing as Kroger adopts Walmart-style everyday low prices and aggressive supplier negotiations, while Target is cutting prices on nearly 2,000 items ahead of the holiday season.

Key facts

• Walmart has committed to not using AI to personalize prices for shoppers and reaffirmed its "every day low prices" slogan, with CEO John Furner stating "We price the product, not the person." source
• Reuters reported that Target's move to lower prices on nearly 2,000 items follows similar price cuts by Walmart. source
• TradingView said other retailers like Walmart showed positive comparable sales growth (noting Walmart among retailers with positive comparable sales growth). source