WMT · News · 20261020N

Membership / Enrollment Trends

Walmart Inc. · 2026-10-20 · Importance 31 · Surprise 42

Walmart introduced a combined Walmart+ and Sam’s Club Plus membership priced at $120 annually, nearly $100 below the cost of purchasing both memberships separately. Benefits include free delivery from Walmart and Sam’s Club, Sam’s Club access, gas discounts, selected streaming services, 2% Sam’s Cash on eligible purchases, and pharmacy delivery. The bundle is designed to increase membership value, attract online shoppers, and compete with Amazon Prime and Costco. Existing members can link or upgrade accounts, while U.S. Walmart and Sam’s Club associates receive both memberships as an employment benefit.