WMT · News · 20261020N

Loyalty and Membership Benefits

Walmart Inc. · 2026-10-20 · Importance 31 · Surprise 42 · In source text

Walmart launched a combined Walmart+ and Sam’s Club Plus membership in the United States for $120 annually, nearly $100 below the reported separate membership cost. Benefits include free delivery from both businesses, Sam’s Club access, gas discounts, streaming-service options, 2% Sam’s Cash on eligible purchases, and pharmacy delivery. Walmart is positioning the bundle to increase member value and compete with Amazon Prime and Costco, while reported coverage says the change is not expected to materially affect fiscal third-quarter or full-year guidance.

Key facts

• Walmart introduced a new joint membership combining Walmart+ and Sam's Club Plus for $120 per year. source
• Walmart stated the bundled membership price of $120 a year is almost $100 less than members were previously paying for the two memberships separately. source
• The bundled membership provides access to Sam's Club warehouses, free delivery from both chains, streaming service subscriptions, gas savings, and 2% Sam's Club cash on eligible purchases. source
• Walmart said employees (U.S. field associates) will receive both memberships as a benefit. source
• Existing Sam's Club Plus members can activate Walmart+ at no extra cost, but only the primary Sam's Club Plus member can link accounts (though some benefits can be shared with another household adult). source
• Walmart offers streaming service choices (Peacock or Paramount+) as part of the bundled membership. source

Impact estimates