WMT · News · 20261020N

AI-Powered Shopping Competition

Walmart Inc. · 2026-10-20 · Importance 31 · Surprise 42

Walmart is pursuing agentic commerce through integrations with multiple AI ecosystems and partnerships including Meta’s Muse. The company is also developing its own shopping assistant, Sparky, as it seeks to capture purchases delegated to AI agents. The strategy positions Walmart against Amazon’s reported restrictions on agentic AI shopping and could shift customer acquisition and digital-commerce economics toward third-party AI platforms.

Key facts

• Walmart was listed among the key corporate players partnering with Meta's Muse, alongside Best Buy and Ulta. source