WMT · News · 20261021N
Membership / Enrollment Trends
Walmart Inc. · 2026-10-21 · Importance 31 · Surprise 42 · In source text
Walmart and Sam’s Club introduced a combined Walmart+ and Sam’s Club Plus membership priced at $120 annually. The bundle provides nearly $100 in savings versus purchasing the memberships separately and combines grocery and general merchandise delivery with warehouse-club access. Benefits include member-only prices, delivery options, fuel discounts, cash back and a choice of Peacock or Paramount+ streaming services, strengthening Walmart’s value proposition against Amazon and Costco.
Key facts
- Walmart and Sam's Club have introduced a new joint membership for $120 a year that combines Walmart+ and Sam's Club Plus, saving members approximately $100 annually. source
- The bundled Walmart+ and Sam's Club Plus membership includes member-only prices, delivery options, fuel discounts, and a choice of streaming service (Peacock or Paramount+). source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | unclear | committed | — | Walmart and Sam's Club have introduced a new joint membership for $120 a year that combines Walmart+ and Sam's Club Plus, saving members… |