WMT · News · 20261022N

Membership / Enrollment Trends

Walmart Inc. · 2026-10-22 · Importance 31 · Surprise 42

Walmart introduced a US$120 annual bundle combining Walmart+ and Sam’s Club Plus memberships. The offer targets U.S. households that use both Walmart’s online services and Sam’s Club warehouse clubs. The bundle is designed to strengthen the value proposition and could increase cross-enrollment across Walmart’s two membership programs, although no enrollment or revenue impact was disclosed.