WMT · News · 20261022N
Walmart+ Member Benefits Expansion
Walmart Inc. · 2026-10-22 · Importance 31 · Surprise 42 · In source text
Walmart introduced a US$120 annual bundle combining Walmart+ and Sam's Club Plus memberships in the United States. The offer targets value-focused households that use both Walmart's online services and Sam's Club warehouse clubs. The combined membership is expected to strengthen Walmart's value proposition and could support subscription engagement across both businesses.
Key facts
- Walmart introduced a new US$120 annual bundle that combines Walmart+ and Sam's Club Plus memberships in a single offer. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | committed | — | Walmart introduced a new US$120 annual bundle that combines Walmart+ and Sam's Club Plus memberships in a single offer. |