WMT · 10-Q · 2026Q2 · Full report
Loyalty Program Growth
Walmart Inc. · 2026-05-29 · Importance 55 · Surprise 66 · From source text
Membership and other income increased $0.4 billion or 27.0%, reflecting 17.4% growth in membership fee revenue with strength across membership programs globally, including Walmart+ engagement. Sam's Club membership income also grew, with Plus penetration increasing; Sam's Club raised annual membership fees effective May 1, 2026 (Club from $50 to $60, Plus from $110 to $120), which management expects will benefit membership income in future periods. Membership fee revenue is deferred and recognized ratably over the one-year membership term, making fee increases a recurring source of revenue. The increases indicate stronger member engagement and a growing contribution from recurring membership businesses.
Key facts
- Sam's Club U.S. increased its annual membership fees effective May 1, 2026 from $50 to $60 for Club and from $110 to $120 for Plus memberships. source
- Membership and other income for the three months ended April 30, 2026: $2,067 million, an increase of 27.0% year-over-year and membership fee revenue grew 17.4%. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | realized | +0.3% | Membership and other income for the three months ended April 30, 2026: $2,067 million, an increase of 27.0% year-over-year and membership… |
| revenue | positive | committed | — | Sam's Club U.S. increased its annual membership fees effective May 1, 2026 from $50 to $60 for Club and from $110 to $120 for Plus… |