WMT · 10-Q · 2026Q3 · Full report
Membership Trends
Walmart Inc. · 2026-08-28 · Importance 36 · Surprise 40 · In source text
Membership and other income increased 19.0% year over year for the six months ended July 31, 2026, primarily due to strong global membership-income growth. Walmart U.S. membership fee revenue from Walmart+ grew at a double-digit percentage rate in both the quarter and six-month period. Sam’s Club U.S. membership income increased 8.5% for the six months, driven by membership-base growth and higher Plus penetration, following an annual fee increase effective May 1, 2026.
Key facts
- Walmart U.S. membership and other income increased 15.6% and 30.4% for the three and six months ended July 31, 2026, primarily driven by double-digit percentage growth in membership fee revenue from Walmart+. source
- Membership and other income increased 11.2% and 19.0% for the three and six months ended July 31, 2026, respectively, primarily due to strong growth in membership income globally. source
- Sam's Club U.S. increased its annual membership fees, effective May 1, 2026. source
- Sam's Club U.S. membership and other income increased 6.0% and 8.5% for the three and six months ended July 31, 2026, respectively. source
- Membership and other income was $1,837 million and $3,904 million for the three and six months ended July 31, 2026, respectively. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | realized | — | Walmart U.S. membership and other income increased 15.6% and 30.4% for the three and six months ended July 31, 2026, primarily driven by… |