XYZ · Earnings call · 2026Q2T · Full report
Neighborhoods Growth
Block, Inc. · 2026-08-05 · Importance 64 · Surprise 82 · In source text
Neighborhoods’ annualized seller GPV exceeded $1 billion in June, increasing 220% year over year. New seller onboarding in July was eight times higher than in March. Spending from followers reached approximately 10% of a seller’s GPV after three quarters on average. Block plans to accelerate seller distribution, expand auto-enrollment, support all hardware products, and add a map-based Neighborhoods tab in Cash App.
Key facts
- Owen Jennings said annualized seller GPV on Neighborhoods crossed the $1 billion threshold in June, up 220% year-over-year.
- New sellers onboarding onto Neighborhoods was eight times higher in July than in March.
- Spend from followers reaches about 10% of a seller's GPV in three quarters on average on Neighborhoods.
- Block said Neighborhoods' proprietary onboarding funnel is early-stage and numbers are starting to inflect, with a huge opportunity to drive deeper engagement and monetization.
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | realized | — | Owen Jennings said annualized seller GPV on Neighborhoods crossed the $1 billion threshold in June, up 220% year-over-year. |