XYZ · Earnings call · 2026Q2T · Full report

Neighborhoods Platform Expansion

Block, Inc. · 2026-08-05 · Importance 64 · Surprise 82

Neighborhoods reached more than $1 billion of annualized seller GPV in June, up 220% year-over-year, and new seller onboarding in July was eight times higher than in March. Spend from followers represented approximately 10% of a seller's GPV after three quarters on average, indicating meaningful engagement for participating merchants. Block is scaling distribution through auto-enrollment, dedicated account-management outreach, in-person seller education, and incentive programs for employees at Square sellers. The company is also expanding compatibility across hardware products and plans a top-level Cash App map tab where users can follow merchants, order ahead, and engage with local businesses.

Key facts

• Block said they are finishing work to make Neighborhoods work for every hardware product and will launch a top-level tab in Cash App showing merchants in a map-view.
• Owen said the auto-enrollment motion for Neighborhoods is working well and correlates with buyer engagement via Cash App.