AAPL · 10-Q · 2026Q1 · Full report
Products and Services Performance
Apple Inc. · 2026-05-01 · Importance 79 · Surprise 66 · No source text
By product category, iPhone net sales increased to $56,994 million in Q2 2026 from $46,841 million in Q2 2025, a ~21.7% year-over-year increase driven by higher Pro model sales. Services net sales rose to $30,976 million in Q2 2026 from $26,645 million in Q2 2025, up ~16.3%, with strength in advertising, the App Store and cloud services. Mac, iPad and Wearables, Home and Accessories showed smaller changes: Mac was $8,399 million in Q2 2026, iPad $6,914 million, and Wearables $7,901 million. For the six months ended March 28, 2026, iPhone sales totaled $142,263 million and Services $60,989 million, both materially higher year-over-year.
Key facts
- Six months ended March 28, 2026: iPhone net sales were $142,263 million compared to $115,979 million for the six months ended March 29, 2025. source
- iPhone net sales increased during the second quarter and first six months of 2026 compared to 2025 due to higher net sales of Pro models. source
- Three months ended March 28, 2026: iPhone net sales were $56,994 million compared to $46,841 million for the three months ended March 29, 2025. source
- Six months ended March 28, 2026: iPad net sales were $15,509 million compared to $14,490 million for the six months ended March 29, 2025. source
- Six months ended March 28, 2026: Wearables, Home and Accessories net sales were $19,394 million compared to $19,269 million for the six months ended March 29, 2025. source
- Mac net sales increased during the second quarter of 2026 compared to the second quarter of 2025 due to higher net sales of laptops, while year-over-year Mac net sales during the first six months of 2026 were relatively flat. source
- iPad net sales increased during the second quarter and first six months of 2026 compared to 2025 primarily due to higher net sales of iPad, partially offset by lower net sales of iPad mini®. source
- Three months ended March 28, 2026: iPad net sales were $6,914 million compared to $6,402 million for the three months ended March 29, 2025. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | realized | +23.6% | Six months ended March 28, 2026: iPhone net sales were $142,263 million compared to $115,979 million for the six months ended March 29,… |
| revenue | positive | realized | +9.1% | Three months ended March 28, 2026: iPhone net sales were $56,994 million compared to $46,841 million for the three months ended March 29,… |