AAPL · 10-Q · 2026Q1

Apple Inc.

Filed 2026-05-01 · Technology · View original filing on EDGAR

Ranked Events

• Products and Services PerformanceImportance 79 · Surprise 66
  By product category, iPhone net sales increased to $56,994 million in Q2 2026 from $46,841 million in Q2 2025, a ~21.7% year-over-year increase driven by higher Pro model sales. Services net sales rose to $30,976…
• Deemed Repatriation Tax PayableImportance 77 · Surprise 82
  During the first six months of 2026, Apple paid the remaining $8.8 billion balance of the deemed repatriation tax payable imposed by the U.S. Tax Cuts and Jobs Act of 2017. The $8.8 billion cash outflow was settled in…
• Capital Return ProgramImportance 75 · Surprise 60
  As of March 28, 2026, the Company had $63.8 billion of remaining repurchase program availability and on April 30, 2026 the Board authorized an additional $100 billion repurchase authorization. During Q2 2026, the…
• Services Growth and MixImportance 74 · Surprise 58
  Services net sales rose to $30,976 million in Q2 2026 from $26,645 million a year earlier, an increase greater than 10% YoY, driven primarily by advertising, the App Store and cloud services. The filing cites higher…
• Market Demand TrendsImportance 71 · Surprise 48
  iPhone net sales increased to $56,994 million in the three months ended March 28, 2026 from $46,841 million a year earlier, driven primarily by higher net sales of Pro models. The filing attributes the YoY iPhone…
• Operating Expense TrendsImportance 71 · Surprise 48
  Operating expenses increased in fiscal 2026 versus fiscal 2025: total operating expenses were $18,896 million for the three months ended March 28, 2026 (versus $15,278 million prior year) and $37,275 million for the…
• Gross Margin DriversImportance 71 · Surprise 48
  Total gross margin increased to $54,781 million in Q2 2026 from $44,867 million in Q2 2025, up ~22.1%, and total gross margin percentage rose to 49.3% from 47.1% (a ~2.2 percentage point improvement). Products gross…
• Revenue Performance and MixImportance 66 · Surprise 40
  Total net sales increased to $111,184 million in the three months ended March 28, 2026 from $95,359 million in the three months ended March 29, 2025, a year-over-year increase of ~16.6%; six‑month net sales rose to…
• Manufacturing and Purchase ObligationsImportance 56 · Surprise 24
  Apple disclosed manufacturing purchase obligations of $44.6 billion as of March 28, 2026, with $43.9 billion payable within 12 months, reflecting use of outsourcing partners for subassemblies and final assembly. The…
• Other Purchase ObligationsImportance 56 · Surprise 24
  As of March 28, 2026, other purchase obligations totaled $30.4 billion, with $9.3 billion payable within 12 months, consisting primarily of noncancelable supplier arrangements, licensed IP and content, distribution…
• Manufacturing Purchase ObligationsImportance 56 · Surprise 24
  Apple discloses manufacturing purchase obligations of $44.6 billion as of March 28, 2026, with $43.9 billion payable within 12 months. The company explains these obligations arise from outsourcing partners that…
• Supply Chain ConstraintsImportance 54 · Surprise 48
  Apple reports it is experiencing supply constraints and rising component costs driven by industry supply-demand imbalances for advanced semiconductors, NAND storage and DRAM memory. The Company expects these trends to…
• Tariffs and Other MeasuresImportance 53 · Surprise 60
  Apple describes a set of trade actions beginning in the second quarter of 2025, including new U.S. tariffs on imports from China, India, Japan, South Korea, Taiwan, Vietnam and the EU, and notes reciprocal threats or…
• Liquidity and Cash PositionImportance 49 · Surprise 6
  Apple states that its balances of cash, cash equivalents and marketable securities, together with cash from operations and access to debt markets, are expected to be sufficient to satisfy cash requirements and the…
• Export Controls / Regulatory RiskImportance 47 · Surprise 60
  Apple describes a range of tariff developments since Q2 2025, including new U.S. tariffs and potential reciprocal measures from other countries, and references the Section 232 Commerce Department semiconductor…
• Geographic Revenue ShiftImportance 44 · Surprise 24
  All geographic segments—Americas ($45,093m), Europe ($28,055m), Greater China ($20,497m), Japan ($8,401m) and Rest of Asia Pacific ($9,138m)—reported YoY net sales increases in Q2 2026 versus Q2 2025. Growth was…
• Product Launch and TransitionImportance 40 · Surprise 42
  During the second quarter of 2026, Apple announced new or updated products including iPad Air, iPhone 17e, MacBook Pro, MacBook Air, MacBook Neo, and AirPods Max. The Company notes new product introductions can…
• Macroeconomic ConditionsImportance 38 · Surprise 24
  The filing states that macroeconomic conditions — including inflation, interest rates, component pricing and currency fluctuations — have directly and indirectly impacted, and could materially impact, Apple’s results…
• Income Tax Rate ChangesImportance 38 · Surprise 58
  The Company reports an effective tax rate of 17.5% for the second quarter of 2026 (up from 15.5% in the prior-year quarter) and attributes lower-than-statutory rates in the period to lower effective rates on foreign…
• Recent Accounting PronouncementsImportance 36 · Surprise 42
  Apple discloses recently issued FASB ASUs that will affect its accounting and disclosures: ASU 2025-06 (Internal-Use Software) issued September 2025, which Apple will be required to adopt in its first quarter of 2029…

Revenue by Product (in millions)

Revenue by Geography (in millions)