AAPL · 10-Q · 2026Q1 · Full report

Market Demand Trends

Apple Inc. · 2026-05-01 · Importance 71 · Surprise 48

iPhone net sales increased to $56,994 million in the three months ended March 28, 2026 from $46,841 million a year earlier, driven primarily by higher net sales of Pro models. The filing attributes the YoY iPhone strength to demand for higher-end models, which materially contributed to total net sales growth. This iPhone-driven demand increase also supported growth across multiple geographies and impacted product mix and gross margins. Apple explicitly links iPhone Pro model demand to the company’s overall revenue performance in Q2 and the first six months of fiscal 2026.