AAPL · 10-Q · 2026Q1 · Full report
Revenue Performance and Mix
Apple Inc. · 2026-05-01 · Importance 66 · Surprise 40 · No source text
Total net sales increased to $111,184 million in the three months ended March 28, 2026 from $95,359 million in the three months ended March 29, 2025, a year-over-year increase of ~16.6%; six‑month net sales rose to $254,940 million from $219,659 million, up ~16.1%. Americas net sales were $45,093 million in Q2 2026 (up from $40,315 million) driven by higher iPhone and Services sales and favorable FX. Greater China net sales rose to $20,497 million in Q2 2026 (from $16,002 million), primarily due to higher iPhone sales and a stronger renminbi. Europe, Japan and Rest of Asia Pacific also showed year-over-year net sales increases, with Europe at $28,055 million and Rest of Asia Pacific at $9,138 million in Q2 2026, reflecting stronger iPhone and Services demand and currency impacts.
Key facts
- Six months ended March 28, 2026: Total net sales were $254,940 million compared to $219,659 million for the six months ended March 29, 2025. source
- Three months ended March 28, 2026: Total net sales were $111,184 million compared to $95,359 million for the three months ended March 29, 2025. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | realized | +31.7% | Six months ended March 28, 2026: Total net sales were $254,940 million compared to $219,659 million for the six months ended March 29, 2025. |
| revenue | positive | realized | +14.2% | Three months ended March 28, 2026: Total net sales were $111,184 million compared to $95,359 million for the three months ended March 29,… |