AAPL · 10-Q · 2026Q1 · Full report
Geographic Revenue Shift
Apple Inc. · 2026-05-01 · Importance 44 · Surprise 24 · No source text
All geographic segments—Americas ($45,093m), Europe ($28,055m), Greater China ($20,497m), Japan ($8,401m) and Rest of Asia Pacific ($9,138m)—reported YoY net sales increases in Q2 2026 versus Q2 2025. Growth was primarily driven by higher iPhone sales across most regions and by Services in Americas and Rest of Asia Pacific. The filing notes favorable foreign currency movements that positively impacted Americas, Europe, Greater China and Rest of Asia Pacific, while a weaker yen unfavorably impacted Japan for the first six months. These regional trends underline broad-based international demand gains contributing to total net sales of $111,184 million in Q2 2026.
Key facts
- Six months ended March 28, 2026: Americas net sales were $103,622 million compared to $92,963 million for the six months ended March 29, 2025. source
- Three months ended March 28, 2026: Americas net sales were $45,093 million compared to $40,315 million for the three months ended March 29, 2025. source
- Three months ended March 28, 2026: Greater China net sales were $20,497 million compared to $16,002 million for the three months ended March 29, 2025. source
- Three months ended March 28, 2026: Europe net sales were $28,055 million compared to $24,454 million for the three months ended March 29, 2025. source
- Three months ended March 28, 2026: Rest of Asia Pacific net sales were $9,138 million compared to $7,290 million for the three months ended March 29, 2025. source
- Three months ended March 28, 2026: Japan net sales were $8,401 million compared to $7,298 million for the three months ended March 29, 2025. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | realized | +9.6% | Six months ended March 28, 2026: Americas net sales were $103,622 million compared to $92,963 million for the six months ended March 29,… |
| revenue | positive | realized | +4.3% | Three months ended March 28, 2026: Americas net sales were $45,093 million compared to $40,315 million for the three months ended March… |
| revenue | positive | realized | +4.0% | Three months ended March 28, 2026: Greater China net sales were $20,497 million compared to $16,002 million for the three months ended… |
| revenue | positive | realized | +3.2% | Three months ended March 28, 2026: Europe net sales were $28,055 million compared to $24,454 million for the three months ended March 29,… |