AAPL · Earnings call · 2026Q2T · Full report

Services Growth and Mix

Apple Inc. · 2026-07-30 · Importance 54 · Surprise 40 · No source text

Services reached a June-quarter revenue record, with records in advertising, the App Store, AppleCare, Apple Music, Apple TV+, cloud services, and payment services. Apple surpassed 1.5 billion paid subscriptions, while transacting and paid accounts reached all-time highs and grew double digits in emerging markets. Management cited strong double-digit growth in cloud services, video, payment services, and advertising, although mobile gaming was softer and App Store business-model changes affected certain countries. Apple TV+ viewership reached an all-time high, and Apple Pay recorded user growth in both developed and emerging markets.

Key facts

• Services revenue for the June quarter: $30.7 billion, up 12% year-over-year
• Paid subscriptions surpassed one and a half billion
• All-time records in cloud services and payment services were set in the quarter
• Apple expanded Apple Sports to include more than 170 countries and regions worldwide in time for the World Cup
• Kevan said the June quarter services set records in advertising, App Store, AppleCare, Apple Music, and Apple TV+, and all-time records in cloud services and payment services
• Transacting and paid accounts reached new all-time highs with double-digit growth in emerging markets
• Apple TV+ has earned more than 850 wins and nearly 3,800 nominations in six and a half years since launch

Impact estimates