AAPL · 10-Q · 2026Q2

Apple Inc.

Filed 2026-07-31 · Technology · View original filing on EDGAR

Ranked Events

• R&D InvestmentImportance 84 · Surprise 74
  Research and development expense increased materially year-over-year (R&D was $11,729 million in the quarter versus $8,866 million prior-year), driven primarily by higher infrastructure-related costs and investments in…
• Operating Expense TrendsImportance 84 · Surprise 74
  Total operating expenses were $19,075 million in Q3 2026 versus $15,516 million in Q3 2025, an increase driven primarily by Research and Development (R&D) expense rising to $11,729 million from $8,866 million. R&D…
• Gross Margin DriversImportance 73 · Surprise 66
  Total gross margin was $54,770 million for Q3 2026 versus $43,718 million in Q3 2025, and total gross margin percentage rose to 50.1% from 46.5% Y/Y for the quarter. Products gross margin increased to $31,525 million…
• Services GrowthImportance 66 · Surprise 40
  Services net sales were $30,739 million in Q3 2026, up 12% Y/Y, and $91,728 million for the nine months ended June 27, 2026, up 14% Y/Y. Services growth in the quarter was driven primarily by higher net sales from…
• Tariffs and Other MeasuresImportance 63 · Surprise 60
  Apple reports new U.S. tariffs announced beginning in Q2 2025 affecting imports from China, India, Japan, South Korea, Taiwan, Vietnam and the EU and notes some countries have imposed or threatened reciprocal tariffs.…
• Supply Chain ConstraintsImportance 60 · Surprise 48
  Apple is experiencing supply constraints and rising component costs driven by supply-demand imbalances across advanced semiconductors, NAND storage and DRAM memory; the Company expects these trends to intensify and…
• Deemed Repatriation Tax PayableImportance 58 · Surprise 42
  During the first nine months of fiscal 2026, Apple paid the remaining $8.8 billion balance of the deemed repatriation tax payable imposed by the U.S. Tax Cuts and Jobs Act of 2017. The payment removed the outstanding…
• Revenue Performance and MixImportance 54 · Surprise 40
  Apple reported total net sales of $109,417 million for the three months ended June 27, 2026, up 16% from $94,036 million in the prior-year quarter and $364,357 million for the nine months ended June 27, 2026, up 16%…
• Supply Constraints and Memory Cost PressureImportance 52 · Surprise 42
  Apple is experiencing supply constraints and increasing component costs driven by supply-demand imbalances for advanced semiconductors, NAND and DRAM; the company expects these trends to intensify and may materially…
• Manufacturing Purchase ObligationsImportance 49 · Surprise 6
  As of June 27, 2026, Apple had manufacturing purchase obligations of $57.0 billion, with $56.2 billion payable within 12 months, reflecting commitments to outsourcing partners and component suppliers for subassemblies,…
• Liquidity and Cash PositionImportance 49 · Surprise 6
  Apple states its balances of cash, cash equivalents and marketable securities, together with operating cash flow and access to debt markets, are sufficient to meet cash requirements and the capital return program for…
• Geographic Revenue ShiftImportance 47 · Surprise 48
  Apple discloses notable year-over-year regional net sales increases in the three months and first nine months of fiscal 2026: Americas +11% (three months), Europe +22% (three months) and Greater China +22% (three…
• Macroeconomic Factors ImpactImportance 44 · Surprise 24
  Apple states that macroeconomic conditions — including inflation, interest rates, component pricing and currency fluctuations — have directly and indirectly impacted and could materially impact its results of…
• Capital Return ProgramImportance 43 · Surprise 6
  During Q3 2026 Apple repurchased $25.8 billion of common stock and paid dividends and dividend equivalents of $4.0 billion. As of June 27, 2026, the company’s quarterly cash dividend was $0.27 per share and management…
• Income Tax Rate ChangesImportance 43 · Surprise 32
  Provision for income taxes was $6,478 million in Q3 2026 versus $4,597 million in Q3 2025, and $21,638 million for the nine months ended June 27, 2026 versus $15,381 million YTD in 2025. The effective tax rate rose to…
• Products and TechnologyImportance 38 · Surprise 60
  During the third quarter of 2026, Apple announced iOS 27, macOS 27 Golden Gate, iPadOS 27, watchOS 27, visionOS 27 and tvOS 27 and introduced Siri AI, signaling a major software and AI feature rollout across device…
• FX / Currency HeadwindsImportance 32 · Surprise 24
  Apple identifies currency fluctuations as a material driver of regional performance in fiscal 2026, noting the strength of many foreign currencies relative to the U.S. dollar had a favorable year-over-year impact on…
• R&D Investment (AI Infrastructure)Importance 29 · Surprise 30
  Apple reports R&D expense increased in Q3 and the first nine months of fiscal 2026 primarily due to higher infrastructure-related costs, including investments in artificial intelligence, and headcount-related expenses.…

Revenue by Product (in millions)

Revenue by Geography (in millions)