AAPL · 10-Q · 2026Q2 · Full report
Services Growth
Apple Inc. · 2026-07-31 · Importance 66 · Surprise 40 · No source text
Services net sales were $30,739 million in Q3 2026, up 12% Y/Y, and $91,728 million for the nine months ended June 27, 2026, up 14% Y/Y. Services growth in the quarter was driven primarily by higher net sales from advertising and cloud services. Services gross margin for the quarter was $23,245 million (75.6% gross margin percentage), flat Y/Y, while YTD Services gross margin percentage increased to 76.3% from 75.5% due to a different mix of services partially offset by higher costs. The company cites higher Services net sales and a different mix of services as the primary drivers of Services gross margin expansion YTD.
Key facts
- Services net sales: $30,739 million in the three months ended June 27, 2026. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | realized | +28.1% | Services net sales: $30,739 million in the three months ended June 27, 2026. |