BAC · News · 20260930N

Apple iPhone Demand Trends

BANK OF AMERICA CORP /DE/ · 2026-09-30 · Importance 27 · Surprise 40

Bank of America maintains a Buy rating on Apple and says concerns that Meta Platforms’ Muse AI agent could disrupt Apple’s role in consumer discovery and transaction initiation are overstated. BofA expects Apple to benefit from artificial intelligence at the edge. Demand for the iPhone 18 Pro remains healthy, with lead times flat year-over-year despite an 18% increase in premium unit builds.

Key facts

• Bank of America says demand for the new iPhone 18 Pro remains healthy, with lead times flat year-over-year despite an 18% increase in premium unit builds. source
• Bank of America believes Apple will ultimately be a winner in AI at the edge. source
• Bank of America maintains its 'Buy' rating on Apple (AAPL). source