BAC · News · 20261106N

Wealth Management Growth

BANK OF AMERICA CORP /DE/ · 2026-11-06 · Importance 26 · Surprise 24

Bank of America has room to deepen banking relationships with clients in its Merrill Wealth Management franchise. About 67% of Merrill clients already maintain banking relationships, leaving the remaining client base as a potential source of additional lending and deposit penetration. The bank offers Merrill clients mortgages, securities-based lending, customized credit facilities, and deposit products through an integrated banking and wealth platform. Its advisor network may support cross-selling by identifying clients’ investment and financing needs without significant customer acquisition costs.

Key facts

• Bank of America said 67% of Merrill clients maintain banking relationships, leaving the remaining customer base as an opportunity to increase lending and deposit penetration. source
• Bank of America offers Merrill clients mortgages, securities-based lending, customized credit facilities and deposit products as banking solutions. source
• Bank of America’s established advisor network provides an advantage in identifying cross-selling opportunities without significant customer acquisition costs. source