CB · News · 20260903N

Distribution Channels and Partnerships

Chubb Ltd · 2026-09-03 · Importance 31 · Surprise 42

Chubb joined Banco de Chile and LALIGA in a Chilean strategic alliance built around football-related customer experiences and benefits. Banco de Chile became LALIGA’s official bank in Chile, while Banco de Chile and Chubb customers receive access to giveaways, Spain trips, and live-match tickets. The partnership uses sports content and customer promotions to strengthen Chubb’s indirect distribution and brand engagement in Chile.

Key facts

• Under the Banco de Chile–Chubb–LALIGA alliance, customers of Banco de Chile and Chubb can participate in giveaways for trips to Spain and tickets to live LALIGA matches. source