EBAY · News · 20260805N

Live Shopping Expansion

EBAY INC · 2026-08-05 · Importance 34 · Surprise 42

eBay is increasing its investment in eBay Live, its live-shopping offering, after reporting a record quarter for the initiative. The strategy responds to competition from Whatnot and TikTok Shop. eBay is positioning live commerce alongside focus categories and recommerce to attract higher-value and enthusiast buyers.

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