EBAY · Other

EBAY INC

Ranked earnings events from SEC filings, earnings calls, press releases and news. Full Picture: what to focus on this earnings window

10-Q · 2026-08-06

• Acquisition / Partnership / DivestitureImportance 71 · Surprise 60
  In February 2026, eBay agreed to acquire all outstanding equity interests of Depop Limited, a consumer-to-consumer fashion marketplace, for $1.2 billion in cash subject to purchase price adjustments. The transaction…
• Liquidity and Debt PositionImportance 69 · Surprise 50
  Cash, cash equivalents and short- and long-term non-equity investments totaled $4.9 billion at June 30, 2026, compared with $4.8 billion at December 31, 2025. Customer funds held on behalf of marketplace users totaled…
• Capital Return ProgramImportance 64 · Surprise 42
  eBay repurchased $310 million of common stock and paid $138 million in cash dividends during the three months ended June 30, 2026. Six-month stock repurchases totaled $810 million, while cash dividends totaled $277…
• FX / Currency ImpactImportance 57 · Surprise 64
  eBay generates nearly half of its net revenue internationally, with significant exposure to the British pound, euro and other foreign currencies. Foreign currency movements increased net revenue by $22 million in the…
• Revenue Performance and MixImportance 54 · Surprise 40
  Net revenues increased 15% year over year to $3.134 billion in the three months ended June 30, 2026, from $2.730 billion in 2025, and increased to $6.223 billion for the six-month period from $5.315 billion.…
• Market Demand TrendsImportance 54 · Surprise 40
  Gross merchandise volume (GMV) increased to $22.4 billion in the second quarter of 2026, up approximately 15% year over year, while six-month GMV reached $44.6 billion. Growth was driven by improved U.S. consumer…
• Operating Cash Flow TrendsImportance 49 · Surprise 32
  Cash provided by continuing operating activities was $1.519 billion for the six months ended June 30, 2026, compared with $1.444 billion in the 2025 period. The increase primarily reflected $794 million of lower…
• Income Tax Rate ChangesImportance 47 · Surprise 48
  The effective income tax rate declined to 17.1% in both the three- and six-month periods ended June 30, 2026, from 22.6% and 21.4%, respectively, in 2025. Income tax provision was $113 million for the quarter and $219…
• Operating Margin DriversImportance 41 · Surprise 48
  Operating margin increased to 21.6% for the three months ended June 30, 2026, from 17.6% in the comparable 2025 period. Cost of net revenues increased primarily from $44 million of higher payment processing costs, $20…
• Operating Expense TrendsImportance 37 · Surprise 32
  Total operating expenses increased to $1.626 billion in the three months ended June 30, 2026, from $1.501 billion in 2025, and increased to $3.302 billion for six months from $2.778 billion. Sales and marketing expense…
• Products and TechnologyImportance 30 · Surprise 42
  eBay’s Marketplace includes its primary online marketplace, localized international marketplaces, off-platform marketplaces, and mobile applications. The company is using artificial intelligence and data from more than…
• Advertising Demand TrendsImportance 26 · Surprise 24
  eBay’s first-party advertising revenue increased during the three and six months ended June 30, 2026, supported by increased advertising penetration. Adoption improved and attribution changes enhanced eBay’s ability to…
• Geographic Market CommentaryImportance 17 · Surprise 24
  eBay reported stronger consumer demand in the United States, where growth improved sequentially across major categories. C2C growth outpaced B2C growth in the United States, the United Kingdom, and Germany.…

News · 2026-08-06

• Acquisition / Partnership / DivestitureImportance 71 · Surprise 60
  eBay completed its acquisition of Depop from Etsy for $1.4 billion during the second quarter of 2026. Depop adds a fashion-resale platform focused on used and refurbished items to eBay’s recommerce strategy. The…
• Operating Income and MarginsImportance 63 · Surprise 64
  GAAP operating margin was 21.6% in the second quarter of 2026, while non-GAAP operating margin was 28.5%. Non-GAAP operating income increased 16% year over year to $893 million. GAAP net income rose to $550 million…
• Market Demand TrendsImportance 59 · Surprise 48
  eBay’s second-quarter gross merchandise volume (GMV) rose 15% year over year to $22.4 billion, with active buyers also increasing at a double-digit rate. Focus categories, consumer-to-consumer commerce and recommerce…
• Revenue Performance and MixImportance 54 · Surprise 40
  eBay reported second-quarter 2026 revenue of $3.13 billion, up 15% year over year on an as-reported basis and 14% on an FX-neutral basis. Gross merchandise volume increased 15% as reported and 14% FX-neutral to $22.4…
• Capital Return ProgramImportance 50 · Surprise 24
  eBay returned $448 million to stockholders in the second quarter of 2026. The distribution included $310 million of share repurchases and $138 million of cash dividends. The company declared a third-quarter cash…
• AI Adoption RecognitionImportance 37 · Surprise 42
  eBay is encouraging sellers to use its internally developed AI tools to create marketplace listings. At the same time, CEO Jamie Iannone said eBay is blocking third-party autonomous AI shopping agents from operating on…
• Live Shopping CompetitionImportance 34 · Surprise 42
  eBay is increasing its investment in live shopping after reporting a record quarter for eBay Live. The initiative is positioned against live-commerce competitors Whatnot and TikTok Shop. eBay Live is part of the…

Earnings call · 2026-08-05

• Guidance / OutlookImportance 74 · Surprise 68
  For Q3 2026, eBay forecast consolidated GMV of $22.0 billion to $22.4 billion, representing 10% to 12% FX-neutral growth, and revenue of $3.07 billion to $3.12 billion, representing 8% to 10% FX-neutral growth. Q3…
• Acquisition / Partnership / DivestitureImportance 71 · Surprise 60
  eBay completed its acquisition of Depop on July 30 for $1.4 billion in cash, consisting of a $1.2 billion purchase price and approximately $200 million of net purchase-price adjustments. Depop adds a discovery-led…
• Advertising Demand TrendsImportance 59 · Surprise 48
  Total advertising revenue reached $596 million in Q2, with first-party ads growing 24% to $570 million. Promoted Listings represented nearly $1.3 billion of eBay’s $2.6 billion listings, and 5.7 million sellers adopted…
• eBay Live ExpansionImportance 59 · Surprise 82
  eBay Live GMV grew roughly eight times year over year in Q2 2026, with rapid increases in viewers, watch time, and sold items across all seven operating markets. In July, eBay moved beyond its invite-only model by…
• Liquidity and Cash PositionImportance 58 · Surprise 42
  eBay generated $326 million of free cash flow in Q2 and ended the period with $4.9 billion of cash and fixed-income investments. Gross debt was $6.7 billion, while equity investments and warrants were valued at…
• Competition and Market ShareImportance 50 · Surprise 24
  Management said eBay Live is gaining share in all seven markets where it operates, based on growth and available market benchmarks. eBay views C2C fashion in the U.S. as significantly underpenetrated, with online…
• Geographic Market CommentaryImportance 47 · Surprise 48
  The U.S. delivered 24% GMV growth, supported by focused categories, C2C, Live and Shipping, with double-digit growth in collectibles and fashion. International GMV growth improved to 4%, while the U.K., Germany,…
• Income Tax Rate ChangesImportance 41 · Surprise 32
  eBay expects a full-year 2026 non-GAAP tax rate of 17.5%. The forecast is 1 percentage point above the 2025 tax rate. The higher rate will reduce the conversion of operating income into non-GAAP earnings per share…
• Macroeconomic Factors ImpactImportance 41 · Surprise 48
  Management said international markets continued to face weaker macroeconomic conditions, although focused categories and C2C growth in the double digits helped offset the pressure in the second quarter. Germany was…
• Revenue Performance and MixImportance 40 · Surprise 32
  Q2 revenue increased 14% year over year to $3.13 billion on an organic FX-neutral basis, while GMV rose 14% to $22.4 billion. Focused-category GMV grew 26% and exceeded 40% of total GMV, with collectibles, motors,…
• Market Demand TrendsImportance 40 · Surprise 32
  Gross merchandise volume grew 14% year-over-year to more than $22 billion in Q2, with focused categories, C2C and recommerce each growing more than 20% and collectively representing over 70% of GMV. Focused-category…
• Capital Return ProgramImportance 38 · Surprise 24
  eBay returned nearly $450 million to shareholders in Q2 through share repurchases and cash dividends. The company repurchased $310 million of shares at an average price of approximately $104 and paid a $138 million…
• Operating Expense TrendsImportance 34 · Surprise 42
  Sales and marketing expense increased in Q2 as eBay invested across the funnel, particularly in C2C and eBay Live, while retaining attractive lower-funnel campaign efficiency. Management plans to reinvest more of…
• Shipping Services ExpansionImportance 34 · Surprise 42
  eBay is using carrier relationships and managed shipping to reduce costs, improve trust and make lower-priced transactions more economical. In the U.K., 95% of buyers now live within one kilometer of a pickup or…
• Products and TechnologyImportance 31 · Surprise 42
  eBay expanded Authenticity Guarantee for trading cards into the U.K., its first market outside North America, and extended fashion authentication to more than 100 apparel, footwear and accessory brands across the U.S.…
• Distribution ChannelsImportance 31 · Surprise 42
  eBay Live moved from an invite-only model to self-service onboarding for eligible U.S. sellers across more than 300 categories, with additional markets expected to follow. eBay operates Live in seven markets and says…
• Gross Margin DriversImportance 25 · Surprise 32
  Q2 non-GAAP gross margin increased 1 percentage point year over year to 74.1%. Advertising, shipping and financial-services revenue provided monetization tailwinds, while category and ASP mix shifts and faster growth…
• Customer DynamicsImportance 25 · Surprise 32
  Active buyers increased nearly 2% to 136 million on a trailing 12-month basis, with U.S. active buyers growing 6% in Q2. Enthusiast buyers grew nearly 3% to 16 million, while U.S. enthusiast-buyer growth accelerated to…
• ESG and sustainabilityImportance 5 · Surprise 6
  eBay’s 2025 impact report, published in May 2026, reported that the company maintained 100% renewable energy across its operations. Management also highlighted recommerce as a source of positive economic impact and…

8-K · 2026-08-05

• Guidance / OutlookImportance 85 · Surprise 76
  eBay increased its full-year top- and bottom-line outlook based on the momentum it reported in the business. For the third quarter of 2026, management guided to revenue of $3.07 billion to $3.12 billion and FX-neutral…
• Acquisition / Partnership / DivestitureImportance 71 · Surprise 60
  eBay closed its acquisition of Depop Limited on July 30, 2026, acquiring all outstanding equity interests from Etsy. The transaction was announced at a $1.2 billion cash purchase price, subject to purchase price…
• Operating Expense TrendsImportance 69 · Surprise 64
  Sales and marketing expense increased 19% year over year to $697 million from $586 million, and product development expense increased 7% to $484 million from $452 million. General and administrative expense declined…
• Capital ExpendituresImportance 63 · Surprise 64
  Second-quarter purchases of property and equipment were $223 million, up 121% from $101 million in the prior-year quarter. Six-month capital expenditures totaled $295 million, up 39% from $212 million. Operating cash…
• Liquidity and Debt PositionImportance 62 · Surprise 46
  Cash and cash equivalents plus non-equity investments totaled $4.9 billion as of June 30, 2026. Cash and cash equivalents increased to $2.310 billion from $1.867 billion at December 31, 2025, while short-term…
• Advertising Demand TrendsImportance 59 · Surprise 48
  eBay’s total advertising offerings generated $596 million of revenue in the second quarter, equal to 2.7% of GMV. First-party advertising products on the eBay platform generated $570 million, up 25% year over year on…
• Distribution ChannelsImportance 59 · Surprise 82
  eBay Live posted record GMV growth of roughly eight times year over year across seven markets, creating an increasingly important live-commerce channel. The channel connected enthusiasts with curated collectibles and…
• Operating Income and MarginsImportance 57 · Surprise 38
  GAAP operating income increased 41% to $676 million from $479 million, and GAAP operating margin expanded to 21.6% from 17.6%. Non-GAAP operating income increased 16% to $893 million from $771 million, while non-GAAP…
• Gross Margin DriversImportance 54 · Surprise 40
  Gross profit increased to $2.302 billion from $1.980 billion, a 16% year-over-year increase that exceeded the 15% revenue increase. Calculated GAAP gross margin expanded to approximately 73.4% from 72.5%, an increase…
• Market Demand TrendsImportance 54 · Surprise 40
  eBay’s second-quarter GMV reached $22.4 billion, increasing 15% year over year on an as-reported basis and 14% on an FX-neutral basis. U.S. GMV grew 24% to $11.7 billion, while international GMV increased 6% to $10.7…
• Capital Return ProgramImportance 49 · Surprise 6
  eBay returned $448 million to stockholders in the second quarter, consisting of $310 million of share repurchases and $138 million of cash dividends. The company repurchased approximately 3 million common shares, and…
• Revenue Performance and MixImportance 47 · Surprise 22
  Second-quarter 2026 net revenue was $3.134 billion, up 15% year over year from $2.730 billion and up 1.5% sequentially from $3.089 billion in the first quarter. GMV was $22.398 billion, up 15% year over year and 0.9%…
• Geographic Revenue ShiftImportance 35 · Surprise 48
  International revenue represented 44% of total revenue in the second quarter of 2026, down from 49% in the second quarter of 2025. U.S. GMV increased 24% year over year to $11.688 billion, substantially outpacing…
• Products and TechnologyImportance 31 · Surprise 42
  eBay expanded Authenticity Guarantee to more than 100 fashion brands in the U.S. and U.K. and integrated Enquirus across the U.S., U.K. and Germany for registered luxury watches. In collectibles, eBay added…
• Customer Experience EnhancementsImportance 31 · Surprise 42
  eBay enhanced the C2C selling experience in Australia with AI-powered listing tools, simplified shipping, secure payments and stronger buyer protections. In Motors Parts & Accessories, it launched Easy and Free Returns…
• Recent Accounting PronouncementsImportance 18 · Surprise 24
  The Financial Accounting Standards Board issued ASU 2025-06 in September 2025 covering accounting for software costs under Intangibles—Goodwill and Other—Internal-Use Software. eBay adopted the standard effective…
• ESG and sustainabilityImportance 10 · Surprise 6
  eBay's 2025 Impact Report states that the company maintained 100% renewable energy across its operations. The company also reported $5.3 billion of positive economic impact generated through recommerce in 2025. These…

News · 2026-08-05

• Revenue Performance and MixImportance 54 · Surprise 40
  eBay reported second-quarter 2026 revenue of $3.13 billion, up 15% year over year on an as-reported basis and 14% on an FX-neutral basis. Gross merchandise volume increased 15% as reported and 14% FX-neutral to $22.4…
• Capital Return ProgramImportance 50 · Surprise 24
  eBay returned $448 million to stockholders in the second quarter of 2026. The distribution included $310 million of share repurchases and $138 million of cash dividends. The company declared a third-quarter cash…
• Live Shopping ExpansionImportance 34 · Surprise 42
  eBay is increasing its investment in eBay Live, its live-shopping offering, after reporting a record quarter for the initiative. The strategy responds to competition from Whatnot and TikTok Shop. eBay is positioning…
• Competition and Market PositionImportance 17 · Surprise 24
  Third-party reporting characterized eBay as competing with Amazon’s logistics network, Shopify’s merchant ecosystem and newer resale platforms targeting younger consumers. eBay is differentiating through authenticated…