EBAY · 8-K · 20260805PR000174

Market Demand Trends

EBAY INC · 2026-08-05 · Importance 54 · Surprise 40

eBay’s second-quarter GMV reached $22.4 billion, increasing 15% year over year on an as-reported basis and 14% on an FX-neutral basis. U.S. GMV grew 24% to $11.7 billion, while international GMV increased 6% to $10.7 billion. Active buyers rose 2% year over year to 136 million. eBay Live GMV grew roughly eight times year over year across its seven markets, supported by collectibles and memorabilia experiences tied to major cultural moments such as the World Cup.

Key facts

• eBay Live posted GMV growth of roughly eight times year-over-year across its seven markets in the quarter. source
• Goldin sold a Michael Jordan card for $4.3 million and Wayne Gretzky's Stanley Cup-winning jersey for $2.8 million. source
• eBay enabled nearly $80 billion of GMV in 2025 across more than 190 markets. source
• Active buyers in Q2 2026 were 136 million, a 2% increase year-over-year. source
• Active buyers excluding Tise in Q2 2026 were 136 million. source