EBAY · 8-K · 20260805PR000174
Geographic Revenue Shift
EBAY INC · 2026-08-05 · Importance 35 · Surprise 48 · In source text
International revenue represented 44% of total revenue in the second quarter of 2026, down from 49% in the second quarter of 2025. U.S. GMV increased 24% year over year to $11.688 billion, substantially outpacing international GMV growth of 6% to $10.710 billion. Total international GMV still increased from $10.086 billion in the prior-year quarter, while U.S. GMV increased from $9.428 billion.
Key facts
- U.S. GMV in Q2 2026 was $11,688 million, up 24% year-over-year. source
- International GMV in Q2 2026 was $10,710 million, up 6% year-over-year. source
- Percent of revenues from international in Q2 2026 was 44%. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | realized | +44.0% | Percent of revenues from international in Q2 2026 was 44%. |