EBAY · News · 20260806N

Market Demand Trends

EBAY INC · 2026-08-06 · Importance 59 · Surprise 48

eBay’s second-quarter gross merchandise volume (GMV) rose 15% year over year to $22.4 billion, with active buyers also increasing at a double-digit rate. Focus categories, consumer-to-consumer commerce and recommerce together represented approximately 70% of GMV. Focus-category GMV increased 26% year over year, while consumer-to-consumer GMV increased 20%. High-value categories including authenticated luxury goods, collectibles, automobiles, clothing and refurbished products were identified as key demand drivers.

Key facts

• Seeking Alpha noted GMV in focus segments such as collectibles, automobiles, clothing were up 26% and C2C sales were up 20% year over year (as cited in that analysis). source