EBAY · 8-K · 20261028PR000209

Live Shopping Expansion

EBAY INC · 2026-10-28 · Importance 59 · Surprise 82

eBay Live delivered record GMV in the quarter and reached a multibillion-dollar annualized GMV run rate. GMV growth remained well into the triple digits year over year, with sellers, buyers, content hours and viewership expanding across all seven markets. eBay added multistreaming so sellers can broadcast simultaneously on eBay Live and social platforms, alongside AI-powered moderation and enhanced content screening.

Key facts

• eBay Live generated GMV at a multibillion-dollar annualized run rate in Q3 2026, with year-over-year GMV growth well into the triple digits across all seven markets. source
• eBay Live introduced multistreaming capabilities allowing sellers to broadcast simultaneously across eBay Live and social platforms. source