FI · News · 20260624N

Distribution Channels and Partnerships

FI · 2026-06-24 · Importance 31 · Surprise 42 · In source text

Fiserv partnered with Strivve to integrate Strivve’s patented Top of Wallet platform into Fiserv Issuer Solutions for banks and credit unions. The platform helps cardholders save credit and debit cards at hundreds of online merchant and bill-pay sites, targeting card-on-file placement that accounts for 84% of U.S. digital transactions. Strivve cites a 96% placement success rate and 12x return on investment in a Michigan State University Federal Credit Union example, with the objective of increasing issuer interchange revenue and cardholder engagement.

Key facts

• Fiserv and Strivve partnered to connect Fiserv Issuer Solutions clients with Strivve's Top of Wallet platform to give issuers a scalable way to win the card-on-file position. source
• The partnership enables cardholders to save their cards at hundreds of merchant and bill-pay sites directly from their issuer's app using Strivve's Top of Wallet platform integrated with Fiserv Issuer Solutions. source
• Strivve's Top of Wallet platform demonstrated a 96% placement success rate and 12x ROI as demonstrated by Michigan State University Federal Credit Union. source
• The materials state that 84% of U.S. digital transactions are tied to stored payment methods, which the Fiserv-Strivve initiative seeks to address. source

Impact estimates