FI · News · 20260803N

Market Demand Trends

FI · 2026-08-03 · Importance 20 · Surprise 24

Fiserv’s U.S. Small Business Index reached 145.3 in July, indicating continued growth in the small-business economy. Growth was driven by higher average transaction values rather than an increase in customer counts. Restaurants experienced declining transaction volumes but higher average tickets, suggesting consumers are spending more selectively and concentrating purchases on higher-value occasions.

Key facts

• Fiserv's report indicates U.S. small-business growth is driven by consumers spending more per transaction rather than an increase in customer numbers. source
• Fiserv's report says that in the restaurant sector transaction counts declined while average tickets increased. source
• A Fiserv report's Small Business Index for July reached 145.3. source