FI · News · 20261021N

Partner Ecosystem Integrations

FI · 2026-10-21 · Importance 31 · Surprise 42

Fiserv and TransUnion launched Transaction Matching, integrating Fiserv’s Unknown Shopper technology with TransUnion’s persistent, pseudonymized customer profiles. The solution links in-store card transactions, including tap-to-pay and mobile-wallet payments, to help merchants distinguish returning customers from new shoppers using different payment methods. Red Lobster was identified as the first named user, with intended applications including loyalty analysis, demographic and lifestyle enrichment, duplicate-record reduction, and targeted marketing. Third-party reports did not specify match rates, customer-consent procedures, data flows, or pricing.

Key facts

• Red Lobster is named as a user of the Transaction Matching solution developed in collaboration with Fiserv (Red Lobster is cited as the first named user). source
• The Transaction Matching product connects in-store card transactions including tap-to-pay and mobile wallets to persistent, pseudonymized customer profiles (a capability delivered with Fiserv). source
• Transaction Matching leverages Fiserv’s Unknown Shopper technology to link transaction activities to persistent, privacy-conscious customer identities. source
• The Transaction Matching system links in-store purchase activity to pseudonymized customer profiles so businesses can enrich these profiles with demographic and lifestyle insights (functionality provided via the Fiserv collaboration). source