MCD · 10-Q · 2026Q2 · Full report
Gross Margin Drivers
MCDONALDS CORP · 2026-08-07 · Importance 54 · Surprise 40
Six-month total restaurant margins increased $462 million, or 6%, to $7.716 billion, with franchised margins representing approximately 90% of restaurant margin dollars. Six-month franchised margins increased $444 million to $7.044 billion, including growth of $242 million in International Operated Markets and $112 million in the U.S. Franchised margin growth reflected sales-driven performance across all segments and favorable foreign currency translation in International Operated Markets and International Developmental Licensed Markets. Company-owned restaurant margins were pressured by ongoing inflationary costs in the U.S., while International Operated Markets benefited from sales growth and currency translation partly offset by inflation.