MCD · 10-Q · 2026Q2
MCDONALDS CORP
Filed 2026-08-07 · Consumer · View original filing on EDGAR
USD 7,099MTotal Revenue
USD 59,920MTotal Assets
23Topics
75Top Importance
Ranked Events
- Capital Expenditure OutlookImportance 75 · Surprise 60McDonald’s expects 2026 capital expenditures of $3.7 billion to $3.9 billion, with most spending directed to new restaurant expansion in the U.S. and International Operated Markets. The Company expects approximately…
- Capital Return ProgramImportance 64 · Surprise 42McDonald’s paid a quarterly dividend of $1.86 per share, totaling $1.3 billion, and paid $2.6 billion of dividends during the first six months of 2026. The company repurchased 3.0 million shares for $858 million during…
- Gross Margin DriversImportance 54 · Surprise 40Six-month total restaurant margins increased $462 million, or 6%, to $7.716 billion, with franchised margins representing approximately 90% of restaurant margin dollars. Six-month franchised margins increased $444…
- Revenue Performance and MixImportance 54 · Surprise 40Six-month 2026 consolidated revenue increased 6% to $13.616 billion, or 3% in constant currencies, while second-quarter revenue increased 4% to $7.099 billion, or 2% in constant currencies. Six-month franchised revenue…
- Income Tax Rate ChangesImportance 51 · Surprise 50The second-quarter effective income tax rate declined to 19.5% from 21.3% in the prior-year quarter. The quarter’s lower tax rate reflected discrete income tax benefits related to restructuring initiatives. The…
- Operating Margin DriversImportance 49 · Surprise 32Six-month operating income increased 7% to $6.292 billion, while second-quarter operating income increased 3% to $3.338 billion. Consolidated operating margin improved to 46.2% from 45.9% for the six months, and…
- Interest Rate OutlookImportance 47 · Surprise 32Interest expense increased 6% for the six months ended June 30, 2026, primarily because of higher average interest rates and foreign currency translation. Based on current interest rates, McDonald’s expects full-year…
- Operating Cash Flow TrendsImportance 44 · Surprise 24Cash provided by operations totaled $5.2 billion for the six months ended June 30, 2026. Operating cash flow exceeded capital expenditures by $3.7 billion during the period. Operating cash flow increased year over year…
- Privacy and Data RegulationImportance 40 · Surprise 42McDonald’s is subject to the European Union’s General Data Protection Regulation and various U.S. state-level privacy and data-protection laws. The company is expanding digital engagement, data collection and…
- Digital Channel and Delivery GrowthImportance 39 · Surprise 24McDonald’s increasingly relies on point-of-sale, digital engagement and delivery technologies to support restaurant operations and customer experiences. Technology systems facilitate interactions with customers,…
- Headcount / RestructuringImportance 39 · Surprise 50McDonald’s recorded net pre-tax restructuring and related charges of $52 million in the second quarter and $99 million for the six months ended June 30, 2026. The charges primarily related to Accelerating the…
- AI Operational and Regulatory RiskImportance 37 · Surprise 42McDonald’s is incorporating AI tools into certain business activities, but it has not quantified related investments or expected financial benefits. Management identifies operational disruptions, data-integrity issues,…
- Operating Expense TrendsImportance 36 · Surprise 40Selling, general and administrative expense increased $117 million, or 17%, in the second quarter and $193 million, or 14%, for the six months. The increases primarily reflected higher employee costs, including…
- McDonald’s NEXT StrategyImportance 31 · Surprise 42In June 2026, McDonald’s introduced the McDonald’s > NEXT strategy, which emphasizes taste, quality, value, hospitality, convenience and affordability. The Menu > NEXT pillar focuses on beef, chicken and beverages,…
- ESG and SustainabilityImportance 26 · Surprise 24McDonald’s reports announced initiatives relating to climate action, sustainability, responsible sourcing, community engagement, philanthropy and inclusion. The company is managing System risks and costs associated…
- Geographic Market CommentaryImportance 25 · Surprise 32The U.S. produced positive comparable sales but experienced negative comparable guest counts, indicating that higher checks and product mix drove reported growth. International Operated Markets were led by Germany,…
- Market Demand TrendsImportance 25 · Surprise 32Global comparable sales increased 1.3% in the second quarter and 2.5% in the first six months of 2026, while systemwide sales increased 5% and 8%, respectively. U.S. comparable sales rose 0.8% in the quarter and 2.3%…
- FX / Currency HeadwindsImportance 25 · Surprise 32Foreign currency translation benefited reported second-quarter revenue, operating income and diluted EPS as major currencies strengthened against the U.S. dollar, particularly the euro and Australian dollar. For the…
- Franchisee EconomicsImportance 17 · Surprise 24McDonald’s heavily franchised model depends on franchisee sales growth, operational execution and willingness to invest in major initiatives. Franchisees may face constrained access to financing, higher interest rates…
- Distribution ChannelsImportance 16 · Surprise 6McDonald’s operated 46,028 restaurants at June 30, 2026, with approximately 95% franchised, making franchisees the primary route to market. The company supports restaurants through its global brand, operating system,…
Revenue by Product (in millions)
| Q2 2025 | SixMonths 2026 | segment | Q2 2026 | SixMonths 2025 |
|---|---|---|---|---|
| 4,213 | 8,399 | Revenues from franchised restaurants | 4,393 | 7,874 |
| 2,458 | 4,842 | Sales by Company-owned and operated restaurants | 2,525 | 4,590 |
| 172 | 375 | Other revenues | 182 | 334 |
| 2,677 | 5,264 | Rents | 2,760 | 4,990 |
| 1,517 | 3,096 | Royalties | 1,613 | 2,847 |
| 18 | 39 | Initial fees | 20 | 37 |
Revenue by Geography (in millions)
| SixMonths 2025 | region | Q2 2026 | SixMonths 2026 | Q2 2025 |
|---|---|---|---|---|
| 5,276 | U.S. | 2,827 | 5,409 | 2,781 |
| 6,377 | International Operated Markets | 3,603 | 6,928 | 3,462 |
| 1,145 | International Developmental Licensed Markets & Corporate | 669 | 1,279 | 600 |