MCD · 10-Q · 2026Q2 · Full report

Digital Channel and Delivery Growth

MCDONALDS CORP · 2026-08-07 · Importance 39 · Surprise 24

McDonald’s increasingly relies on point-of-sale, digital engagement and delivery technologies to support restaurant operations and customer experiences. Technology systems facilitate interactions with customers, franchisees, suppliers and service providers, so outages or third-party failures could disrupt restaurant operations and digital and delivery solutions. The company is also incorporating AI tools into parts of its business, but operational disruptions, data integrity problems or unintended algorithmic outcomes could limit expected efficiencies and affect customer perceptions.

Key facts

• As McDonald’s expands digital engagement, data collection and personalization through AI, it faces new and heightened risks under laws and regulations including U.S. state-level regulations and the EU AI Act. source