MCD · 10-Q · 2026Q2 · Full report

McDonald’s NEXT Strategy

MCDONALDS CORP · 2026-08-07 · Importance 31 · Surprise 42

In June 2026, McDonald’s introduced the McDonald’s > NEXT strategy, which emphasizes taste, quality, value, hospitality, convenience and affordability. The Menu > NEXT pillar focuses on beef, chicken and beverages, menu innovation and operational execution to drive guest-count growth. Consumer > NEXT uses customer insights, fandom, digital capabilities and more personalized experiences to increase visits. Restaurant > NEXT plans AI-enabled operating systems, technology, operational simplification and restaurant redesign to reduce complexity, increase capacity and improve crew and customer experiences.